Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Marketing Challenge: When It's Best NOT to Blog

by Hank Stroll  |  
January 17, 2006

Blogging is ubiquitous. Marketing experts, the media and the influx of books on business blogging give the impression that we should all do it, or be thinking about doing it.

But should all businesses blog? Is it always a wise use of resources and an asset?

As with every business decision, a business needs to research the topic and decide whether a blog is worth its time and resources. The responses that follow provide clear guidelines on when not to blog.

Next Marketing Challenge

How to succeed in services even when you're really trying.

Click here to offer your advice.

Who shouldn't blog?

Many experts in blogging do a formidable job explaining why businesses should blog and how to go about it. But few talk about when you shouldn't blog. What situations or businesses would not be best for blogging?

—Bob, Business Manager

Those without scruples, brainpower or writing abilities should refrain

In their book on business blogging, Naked Conversations, Robert Scoble and Shel Israel say that bad guys like Saddam Hussein shouldn't blog. But Hussein's simply being a bad guy is not the only reason why they don't recommend he blog. They write, "Saddam has always been a command-and-control freak. He prefers monologue to dialogue even in face-to-face meetings."

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Hank Stroll ( is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!