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Marketing Challenge: When It's Best NOT to Blog

by Hank Stroll  |  
January 17, 2006
  |  13,060 views

Blogging is ubiquitous. Marketing experts, the media and the influx of books on business blogging give the impression that we should all do it, or be thinking about doing it.

But should all businesses blog? Is it always a wise use of resources and an asset?

As with every business decision, a business needs to research the topic and decide whether a blog is worth its time and resources. The responses that follow provide clear guidelines on when not to blog.

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Who shouldn't blog?

Many experts in blogging do a formidable job explaining why businesses should blog and how to go about it. But few talk about when you shouldn't blog. What situations or businesses would not be best for blogging?

—Bob, Business Manager

Those without scruples, brainpower or writing abilities should refrain

In their book on business blogging, Naked Conversations, Robert Scoble and Shel Israel say that bad guys like Saddam Hussein shouldn't blog. But Hussein's simply being a bad guy is not the only reason why they don't recommend he blog. They write, "Saddam has always been a command-and-control freak. He prefers monologue to dialogue even in face-to-face meetings."


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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

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