Not all site traffic is good. Like automobile traffic, sometimes traffic is just... congestion, and it just gets in the way of those who you really want to come your way.

Marketers sometimes worry that they are getting too detailed with their campaigns in fear of leaving out potential clients. But, in an answer to our dilemma, a reader explains how that can be more beneficial than being too general.

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Other readers suggest placing articles in targeted publications, using e-newsletters to get more visitors' attention, and buying very targeted keywords. No matter which techniques you use to drive traffic, the key is to focus on targeted traffic.

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Hank Stroll ( is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.