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Marketing Challenge: What RSS Can Do for Marketing

by Hank Stroll  |  
March 21, 2006

Do you prefer to get information from email newsletters? Web sites? Blogs? Feeds? A mix? What about your customers?

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It's unlikely they all retrieve and read information the same way. A growing number of users are relying on RSS feeds to satisfy their hunger for information.

People who rely on RSS feeds have also discovered that many sites don't update their content very often. So rather than checking the sites for updated info, they let it come to them through the feed reader. Until the site has been updated, the feed reader doesn't fetch anything. In other words, people find a prescription of RSS cures information overload.

RSS: A Quick Introduction

Do you read MarketingProfs online? Have you noticed the orange RSS button on the lower left of the page like the one shown in figure 1? Click it or any orange or blue XML or RDF icon, and you most likely get babble.


Figure 1: Button and text indicate feed is available

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Hank Stroll ( is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

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