At a networking event, you exchange business cards with another person. The card includes an email address. No doubt, it's OK to contact the person by email. But what about including that address in bulk emails? Is that OK... or not?

According to the reader who asked today's question, he collected emails but doesn't have permission to send emails to the prospects. What can he do?

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ABOUT THE AUTHOR

Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.