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MarketingProfs Podcast: Eduardo Conrado, Using Thought Leadership to Position Motorola

by Paul Dunay  |  
November 6, 2007

Eduardo Conrado and I met up at the MarketingProfs conference at the beginning of October.

Conrado is the vice-president of Global Business and Technology Marketing & Communications for Motorola. His role encompasses three of Motorola's four primary businesses with revenues of over $17 billion: Home & Networks Mobility, Government & Public Safety, and Enterprise Mobility.

As global marketing VP, Eduardo controls the marketing for all of Motorola's enterprise B2B products worldwide. So, naturally, I wanted to better understand his approach to thought leadership as well as how he defines success. I also wanted to learn which Web 2.0 tactics are working for his teams around the globe.

Reporting to Motorola's chief marketing officer, Eduardo is responsible for driving a worldwide team that focuses on Motorola's vital B2B marketing strategy—from overall branding to product and regional/channel marketing, and interactive and direct marketing. He also leads both internal and external communications, including employee communications, public relations, and industry analyst relations.

I really liked his approach to using thought leadership in the positioning of the Enterprise Division. Hear what he has to say:

Link to Original Audio Source

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Paul Dunay is director of global field and interactive marketing for Bearing Point (

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