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Facebook. You have heard about it by now, whether from your teenager or a friend, or lately you've read about it in the business section. If you think that Facebook is just a Web site for high school and college kids to share funny pictures and stories, you are dead wrong.

Facebook has already become one of the most popular social networking sites in the world, with some 50 million users today—and that number has been doubling every six months.

A large and growing percentage of Facebook users are over the age of 23. There are nearly 6 million Facebook users over the age of 23 in the United States, and more than 4 million users each in Canada and the United Kingdom. In fact, US users under the age of 24 make up only 30 percent of all Facebook users.

Whether or not you completely understand social media or social networking sites, the one aspect you must understand is that they are going to change the way businesses advertise.

Facebook is constantly evolving and improving its users' experience with new features and applications.

Advertising: from Mass Media to Personal Connections

Facebook is trying to change the way businesses market and advertise their products and services to potential consumers.

Google AdWords revolutionized the way businesses market on the Internet by selling advertisements in a live auction style and by publishing the ads to individuals who are searching for relevant information, solutions and products. Facebook intends to improve on this and deliver even more targeted ads to users of their social network.

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Jon Davis is an Internet marketing analyst with Capture Commerce (www.capturecommerce.com).