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Humor in Marketing: Six Serious Tips

by Brian Beatty  |  
April 24, 2007

Have you heard the one about humor in marketing communications?

It's funnier—or at least more effective—than you might think.

When most marketers think about humor, it's typically in the context of television and print ads. But humor can be an effective communication tool across a range of print and interactive media, whether you're talking to a B2B or B2C audience.

No kidding.

Business professionals are people, too (the majority of them, anyway). And nearly all people enjoy a good laugh. (Even those grumps who insist they're all business all the time. Whatever.)

So how, exactly, do you transform your business-as-usual communications into effective funny business without turning your message into a joke?

Consider these six serious tips:

1. Don't knock-knock it until you've tried it

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Brian Beatty is a senior writer at Larsen (, a communications design firm with offices in Minneapolis and the San Francisco Bay area.

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  • by Joseph Wed Aug 13, 2008 via web

    Yes, I whole-hearted agree! And thank you so much for saying a lot in a brief period of time. Great basic tips and I will use them!

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