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An Insider's Guide to Creating Podcasts - Part 2

by Lisa Johnson, Cheri Hanson  |  
June 5, 2007

Last week, we took you inside the studio as we planned, outlined, and recorded the Reach Group podcast series, "The Connected Generation."

Starting with detailed topic schedules and feedback throughout the recording process, our professional audio team—Pushplay Productions (—guided us from beginning to end.

Once she hit her stride, Lisa moved from topic to topic and finished recording 10-minute segments covering each of the 10 "cravings" outlined in our book, Mind Your X's and Y's.

It was a long day, but we were thrilled to capture so much great information in one shot.

Step 6: Editing

After Lisa wrapped up her studio day, Pushplay Productions began editing the podcast, dropping in the composed intro music, registering the podcast on iTunes, and coordinating with our team to have it available on our Web site home page and through our blog.

Pushplay tip: Even the best speakers need a little cleaning up in the editing room. It's important to eliminate awkward or confusing sentences, but it's a mistake to cut all the breaths and the "ums," "ands," or "buts." The challenge is to remove the hiccups, smooth out the delivery, but keep the personality intact. It's okay to leave some flaws or add a longer pause to emphasize the speaker's point. Just take your time and have others listen before you launch.

Step 7: iTunes Registration, Web Site Prep, and Marketing

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Lisa Johnson ( is the CEO of ReachWomen ( She is also a coauthor of Don't Think Pink: What Really Makes Women Buy—And How to Increase Your Share of this Crucial Market (AMACOM, 2004).

Cheri Hanson is cofounder of the Reach Group (, a boutique consultancy that provides fresh insights and clear thinking about the Connected Generation. With three divisions—ReachWomen, Reach X and Y, and Content Strategy—the Reach Group provide tools for engaging the modern marketplace.

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