MarketingProfs-cast: Cece Salomon-Lee on PR's Role in New Media

by Paul Dunay

Published on December 4, 2007

PR professionals have been on the front end of all media relationships for a very long time. But the advent of new media poses some challenges for even the best PR professional.

To get some advice on how PR pros should handle new media, I conducted an interview with Cece Salomon-Lee.

She runs her own blog, called PR Meets Marketing, where she discusses how marketing is changing the way she practices PR.

The podcast of our interview:

Link to Original Audio Source

About Cece

After nearly 12 years with high-technology public relations agencies, Cece Salomon-Lee took her first in-house PR position in early 2006. In addition to managing public relations and media programs, Cece provides corporate messages and strategy in her current position as marcom manager with ON24, Inc.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

Your email :

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with your existing account. Simply click your preferred account below!

Paul Dunay is director of global field and interactive marketing for Bearing Point (www.bearingpoint.com).

NOTE: MarketingProfs does not allow its content to be lifted wholesale and republished elsewhere without a licensing agreement. For more information on copyright and licensing, see here.