I run MySpace.com marketing campaigns on a daily basis and wanted share some real-world experiences and tips. I'll start with an embarrassing story.
Worst Meeting Ever
I was working on a marketing campaign with a client, and he was interested in getting his company on MySpace and using it as part of his marketing mix. We were both sitting down at his computer as I gave him a general tour of the site and showed him the basic ropes about how everything works. He commented that his 16 year-old daughter was on MySpace but he had never seen her MySpace page.
On MySpace you can search for people as long as you know their first and last name. So I put in a search for his daughter, and about five girls from across the US came up. At the bottom of the five results was a picture of a girl in a revealing Halloween costume. We both kind of laughed at it, and I made the regrettable comment, "Gee, I hope that's not your daughter."
Well…you guessed it. It was. This led to most deafening silence in a meeting I have ever witnessed. This CEO/Dad realized his daughter was into things he didn't know she was into. I couldn't wait to get out of that meeting. The point is that your daughters are on MySpace, your nieces, your neighbors...
Let me whet your appetite a little bit and show you why I love MySpace. It has been called "Spam 2.0" because MySpace has engineered a Web site that under the guise of building a personal Web page can gather an array of personal details.
Its users give large amounts of personal details about themselves, and they do it willingly. When you go to MySpace, click on "browse," then on "advanced." You will find that you can browse people using an assortment of demographic categories: single, married, divorced, ethnicity, religion, body type, income, education, sexual orientation, drinker, smoker, and more. You can also whittle down your search to a certain radius of a ZIP code.