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If you are in the midst of a job search, you are probably painfully aware that it is not on most marketers' top 10 list of fun things to do. But what if you never had to look for a job again? What if this were the last job search you ever undertake?

I am not suggesting that you stay at your new company until you retire; job tenure statistics tell us that's not very likely. I am also not implying that it's likely that you'll win the lottery (you have a greater chance of being hit by lightning).

I am recommending that you do a job search role reversal: Instead of seeking out jobs, have them come to you! That's the future of career management—and for savvy careerists, the future is now.

Don't Seek—Be Sought After

Of course, the idea of being sought-after is appealing. But it doesn't just happen. You must be deliberate and steadfast in building demand for your services if you want jobs to fall in your lap. You need to be both visible and valuable for it to work.

Make this your last job search—ever! Here's how.

Be Visible

1. Know who needs to know you

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ABOUT THE AUTHOR
image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda