Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The True Value of a Resource Library for Your Web Site

by Scott Buresh  |  
June 26, 2007
  |  5,969 views

Many Web sites offer a resource library for visitors—an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something, or they may define an aspect of the industry, but they do not usually directly sell the company's products or services.

Benefits of a Resource Library

While it's true that a resource library, on the surface, exists to benefit site visitors, it doesn't end there; it also provides benefits that can have a direct impact on any business.

First, they spread goodwill among a business's prospect base—and its non-prospect base. Visitors see the site as offering free information about important subject matter, and that makes it a more attractive site to return to in the future, when a purchase will be made or a service established.

Second, with a solid resource library, the site puts itself in a great position to organically attract important inbound links. Outside sites will notice the offerings of important and unbiased information and link to individual articles or to the resource library as a whole—boosting traffic and rankings overall.


Third, if the articles in the section are optimized properly, they will also boost rankings for popular and competitive keyphrases, driving additional targeted traffic to the site. The traffic may enter the site at the articles, but visitors are then likely to click for further information about the site itself.

A Common Objection

The most common objection a search engine optimization company hears when recommending that a site add a resource library is "I want to sell my product, not educate." However, that is shortsighted.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Scott Buresh is founder and CEO of Medium Blue, an award-winning search engine optimization company.

LinkedIn: Scott Buresh

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!