Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Marketing Challenge: Two Ways to Engage Prospects Online

by Hank Stroll  |  
April 24, 2007
  |  5,919 views

For over a year, there's been lots of chattering about Web 2.0 and how the message affects marketing.

The term came to life when Dale Dougherty of O'Reilly Media brainstormed with MediaLive's Craig Cline. Few agree on the meaning of Web 2.0, but most agree the Web has taken a leap lately.

If nothing else, many agree the Web is still maturing. It's changing from "I go get" to "come to me," says Thomas Vander Wal.

Hype or not, the thoughts and ideas behind Web 2.0 contain the meat of the message. The Web is no longer static and one-way. Instead, visitors play a role. Users participate and connect to each other through services as opposed to Web sites.

So what does this mean for online marketing? Readers provide two insights in response to the challenge below.


This Week's Marketing Challenge

How can you help clients switch from old to new online marketing?

A "traditional" marketing company has decided to embrace "new" marketing techniques in order to create buzz about its product through the Internet. As the company's consultant, I have pushed Web site interactivity to engage prospective consumers in conversations.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!