One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team.
If you are like many frustrated marketing professionals, you spin your wheels trying to create effective marketing communication materials that are left unused; or worse, you give up hours and hours fine-tuning your product's messaging to communicate key features and benefits, only to hear each salesperson giving a different pitch.
You want to create marketing tools that help sell products, not collateral that sits on a shelf. So how do you do it? How do you create a marketing tool that not only gets used but also can reinforce your marketing messaging so that everyone is speaking the same language?
A professionally produced product demo can do wonders for your marketing initiatives. It can accelerate your sales cycle and generate qualified leads. You can leverage it on multiple platforms and within various campaigns, from your site to your tradeshow booth, on marketing CDs and in email marketing efforts. And when done right, a great demo can get everyone speaking the same language.
Four Questions to Ask Yourself
Before you begin building your demo, you have to answer the following four questions:
- What's your demo's objective?
- What type of demo will best fit your needs?
- How do you build a demo so that it gets the maximum return on investment?
- Do you have the resources to build your demo in-house, or should you outsource it?
Producing an effective demo that gets used on a regular basis can be an overwhelming task—but it doesn't have to be. Once you go through the following four questions and corresponding answers, you'll be able to start your demo project with confidence and end up with a marketing tool that sells your product.
What's your demo's objective?