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Email Marketing and Small Businesses: Waste of Time or Worth The Effort?

by Josh Nason  |  
February 12, 2008
  |  9,916 views

Stop me if you've had this conversation before with a small-business owner:

You: "So that's a broad overview of what we do. We can definitely help you out with whatever you might need in the email marketing space."

Them: "Well... how much do you cost?"

You: "It really depends on what you use us for, whether it's software, creative or something else. Do you have a budget set aside for this type of thing?"

Them: "Not really."


You: "OK. How much money do you invest in marketing?"

Them: "We don't really have any money set aside for that."

You: "Oh."


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Josh Nason is the inbound marketing manager at Dyn Inc., an infrastructure-as-a-service company that specializes in enterprise DNS and email services. Follow him at @joshnason, @dyninc, and @sendlabs.

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  • by Nancy Wed Mar 12, 2008 via web

    Brokers required for call center business in US

    Hi,
    We are a 500-seater call center, looking for interesting business
    proposals in inbound/ outbound opportunities. We are interested to
    tie-up with brokers on mutually beneficial terms. To take it forward
    contact me on aws@kcsbpo.com .
    Thanks,
    Nancy
    Biz-Partner.

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