This is the second part of an article that discusses the importance of good Web site design and the process of streamlining the creation of Web sites.

Stock Photography and Gathering Photography

Obviously, using completely custom photography is ideal, but let's face it, who has the time or the budget to always do that? Below I have outlined a few of my personal favorite sources for graphics and photography:

  • Stock.xchng: This massive gallery online has many high-quality stock photos for non-commercial usage. You can purchase credits online.
  • iStockphoto: Great site for member-generated royalty-free images. You can purchase images by credits; they are relatively inexpensive at around $1.00 per image.
  • Shutterstock: A subscription-based Web site for downloading stock photos.
  • Getty Images: Great Web site with a massive database and the ability to custom search. A drawback for some people can be that many of these photos are rights-managed; that is, the license costs can get to be pretty expensive for smaller projects.

To the Chopping Block We Go: Transforming your Graphic Design Into a Working Web Site

The first step of coding a Web site is to determine the programming language to be used. The Web developer will use different programming languages, depending on the features and abilities that the Web site needs to accomplish its goals. Most promotional Web sites are best coded in HTML (Hyper Text Markup Language) which is very search-engine friendly and flexible. When an ecommerce shopping cart, an interactive event calendar, or content management system is needed, you will need to use a server-side programming language such as PHP or ASP.

In almost all cases, avoid creating a Web site from a pre-packaged templated Web-site building program. The vast majority of these programs, many featuring shopping carts, are not search-engine friendly and the code is messy and extraneous. Moreover, the Web site builder has little access to the actual code of the site, limiting options for further development. The Web site software company usually will not allow outside developers to make changes to their Web site creation program and can charge very high fees for necessary upgrades or modifications to the Web site.

Why Custom Design Is the Smart Choice

Choosing an experienced Web-site design professional who is proficient in multiple aspects of Web design and ecommerce development to build a custom Web site could be the best business investment you ever make. Doing so ensures that your Web site will be built to reflect your company's goals and your client's needs and desires, from the ground up.

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ABOUT THE AUTHOR

Peter Sena is the chief technical officer of Digital Surgeons (www.Digitalsurgeons.com). Reach him via Pete@digitalsurgeons.com or (203) 672-6201.