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Six Free Tools for Online Reputation Management

by Daniel Schawbel  |  
December 23, 2008
  |  15,919 views

Originally published on October 14, 2008 

Online reputation management consists of tracking your brand and reacting when necessary.

Though sometimes tedious, brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. Aside from protection, it can help you proactively join conversations around your topic area, helping to get your brand name out there.

It's almost 2009... and if you aren't active online you are missing valuable opportunities to advertise your value to the world—through articles, blog entries, social-network profiles, comments, videos and more.

As both a content producer and consumer, your name is being spread throughout each of these circuits by people you might not even know. In fact, research firm IDC finds that there is more content being created about you than you create yourself.


Part of your brand is in the hands of others, so it's critical that you monitor it before a flame becomes a forest fire.

Do you know what people are saying about you?

If you want to know how to track your presence and monitor your brand, then you are in luck. Below are the top 6 tools for your online reputation management program. They can be used for product and corporate brands in addition to your personal brand. Use each to search, locate and respond when necessary.


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Dan Schawbel is the managing partner of Millennial Branding, a Gen Y research and consulting firm. He's also the author of Promote Yourself: The New Rules For Career Success and Me 2.0: 4 Steps to Building Your Future. Reach him at dan.schawbel@gmail.com.

Twitter: @DanSchawbel.

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  • by Krista Sat Dec 27, 2008 via web

    Very useful links! I am using Google Alerts but have not wised up to the other 4 yet. Thanks to your article, I will definitely check them out and use them. Thanks again!

  • by MyQute Sun Dec 28, 2008 via web

    Good tips Dan! I started using backtype.com a few days ago. It works GREAT!!

  • by Mayo Sun Jan 4, 2009 via web

    Oh how critical I am learning this is...thanks for this information...

    As I post comments supporting http://www.proposalware.com I must remember the writing is not on the wall...it is on the web!

  • by Social Media Monitoring Tue Jan 13, 2009 via web

    At SocialTrending we tell our customers using google alerts to track their key competitors as well as themselves so that they can track what their competition is doing and try and stay ahead of the curve.

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