I've lost track of the number of times clients have said to me, "I've never worked with a freelance copywriter before. How's this work?" I've also heard, "We hired a freelance copywriter once before. It didn't go too well."
To the first I usually say, "It all depends." And to the second, "I'm sorry to hear that."
Given how critically important effective content is right now and how important copywriters are to the creation of same, it might help the cause of world peace and mutual understanding to shine a little light on things.
How do you choose a good freelance copywriter and how do you increase the odds of getting through a successful project?
This topic could fill a book, but we will spare you that. The goal here is to provide you with a few ideas to help you make better decisions that can pay real dividends.
A Zillion Scribes in a Million Places
Type "freelance copywriter" into Google and watch what happens. Almost half a million results. You'll see stuff like "Persuasive phrases that deliver sales." "Psychological Copywriting That Helps You Legally Pick People's Pockets." "Killer copy. Will do whatever it takes." My all-time favorite is "Our copy grabs the reader and forces them to buy your product." Whoa, baby. That's some promise. Can we get fries with that?
I can't imagine what it would be like to have a genuine and urgent need for a really good, completely reliable copywriter only to have to sort through all of that clutter. I can hear Marvin Gaye signing "Mercy, Mercy Me."