Paul Barsch, Marketing Director at Teradata, the business intelligence and data warehousing firm, is responsible for coordinating services engineering teams to define, build, and bring new offers to market.

A self-described "information junkie" with over 15 years in marketing for information technology and consulting firms, Paul challenges all marketers to bring value to their organizations by taking the analytical path to understanding customers.

As his frequent posts on the MarketingProfs Daily Fix blog and this interview make clear, he holds himself to that same high standard.

Roy Young: To what do you attribute your success in marketing?

Paul Barsch: Constant learning and continuous improvement. I hate to admit it, but I'm an information junkie. There's so much to learn and absorb, that frankly most days I cannot keep up with everything that's going on.

RY: How have you had to transform as a marketing professional to continue to be effective?

PB: I've worked in three Fortune 500 companies and collaborated with some extremely talented marketers. Some of my best campaigns were a result of input from a fellow marketer or an idea that I've taken from one company and implemented at another.

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Roy Young is coauthor of Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact. For more information about the book, go to or order at Amazon.