by John Wall and Christopher Penn
Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation...
All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.
Show length 22:02
00:53 Follow up on using Automated tools to measure search results, looking for help from Danny Sullivan. Rick Herndershot is doing some cool stuff. Please fight with us.
03:40 Jeremy Pepper's Theory of the Living Room
04:43 No one understands how Google works, even Google employees.
05:50 Moment of Coffee for Arthur C. Clarke.
06:28 User times on Bebo, Vox and Facebook. Stickyness is no longer a worthwhile measure. Using Events to attract attention in social networks.
10:45 David asks if it's acceptable to add commenters to your house mailing list? Spreading email risk to avoid blacklists.
13:28 bNet follows best practice of giving email readers an opportunity to opt out to keep your list qualified and avoid being tagged as spam.
15:25 Depreciating a house list, giving names expiration dates, lead scoring.
18:22 Check out the Gigadial channel; this week features Eric Schwartzman interviewing Lee Odden on the intersection of PR and SEO. Send us your suggestions to share with everyone.
19:48 Last week was Scott Monty week.
John is off to Blogger Social
Chris is going to Podcamp DC. Podcamp Boston 3 planning begins!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
John Wall and Christopher Penn: John (www.roninmarketeer.com) is marketing manager at AccuRev (www.accurev.com), which specializes in software configuration management (SCM) for distributed and parallel software development teams. Christopher (www.christopherspenn.com) is the chief technology officer and chief new media officer of the Student Loan Network (www.studentloannetwork.com) and host of the Financial Aid Podcast Network (www.financialaidpodcast.com).
