Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation...

All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.







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Show length 22:02

00:53 Follow up on using Automated tools to measure search results, looking for help from Danny Sullivan. Rick Herndershot is doing some cool stuff. Please fight with us.

03:40 Jeremy Pepper's Theory of the Living Room

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ABOUT THE AUTHOR
image of John Wall

John J. Wall speaks, writes, and practices at the intersection of marketing, sales, and technology. He's a partner and head of business development at analytics firm Trust Insights. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host, Christopher S. Penn. He has held positions specializing in customer relationship management, marketing automation, and sales support systems both at venture-funded and privately held businesses, working with Microsoft, Oracle, Salesforce.com, and other clients.

Twitter: @johnjwall

image of Christopher S. Penn

Christopher S. Penn is an authority on digital marketing and technology. A speaker and thought leader, he is co-founder of Trust Insights and the best-selling author of several books, including Leading Innovation and Marketing Blue Belt.