Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation...

All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

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Show length 22:02

00:53 Follow up on using Automated tools to measure search results, looking for help from Danny Sullivan. Rick Herndershot is doing some cool stuff. Please fight with us.

03:40 Jeremy Pepper's Theory of the Living Room

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image of John Wall
John ( is marketing manager at AccuRev (, which specializes in software configuration management (SCM) for distributed and parallel software development teams.
image of Christopher S. Penn

Christopher S. Penn is an authority on digital marketing and technology. A speaker and thought leader, he is co-founder of Trust Insights and the best-selling author of several books, including Leading Innovation and Marketing Blue Belt.