There are countless ways to get into the game with Social Media, but sometimes we get hung up on evaluating tools and thinking about which are the best for the job.
We go further into thinking about the variety of tools and why we'd use which ones for what, and then, next thing you know, the day's over and nothing's been done.
Here are a few sample tools and what they can be used for, and from there, maybe some new ideas will spread.
Quick note: I know and use and admire and communicate with lots of providers of these tools. For every one of these categories, I could probably name between four and sixteen more people. If I didn't list you, I probably still love you. Maybe that will be a post for another time: a big fat list of resources.
The Quick List
For the sake of summary, let's list out what's in our toolkit, and why—and then we'll go into detail:
- Listening tool—Google Reader
- Search tools—Technorati and Google Blogsearch
- Home base blog—Wordpress.com or Wordpress.org (to host your own).
- Scratch blog—Tumblr
- Better reach—FeedBurner
- Mobile blogging—Utterz (Qik for streaming video from your phone).
- Social conversation—Twitter
- Social profile—Facebook
- Business profile—LinkedIn
- Social bookmarking—del.icio.us
- Shared documents—Google Docs
- Instant messaging (Web-based)—Meebo or Campfire
- Photo sharing—Flickr or Zooomr
- Video hosting—Blip.tv (also YouTube)
What They All Do
Chris Brogan is president of New Marketing Labs, LLC, a new-media marketing agency and events company. He makes media of all kinds at chrisbrogan.com, a blog in the Top 10 of Advertising Age's Power150 and a top 100 blog according to Technorati. Connect directly by emailing blog at chrisbrogan dot com.