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Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 1

by Peter Sena  |  
November 25, 2008

This article will cover the importance of good Web site design and the process to streamline the creation and create success for any Web site project.

It starts with an idea—not with a technology: In today's Internet-obsessed world, far too many people are becoming more focused on the latest and greatest Web 2.0 buzzwords than on the fundamental purpose of the Web site.

Whether that purpose is to provide information or allow for the purchase of a product or service, there is a main purpose for the site and that needs to be identified.

Building the Blueprint: How to Plan Your Web Site

Concepting and Wireframing

Creating a Web site is not that far removed from other traditional marketing campaigns in that a thorough initial analysis is crucial to the overall success of the project.

Simple sketches to identify your information flow and user interface become the building blocks of how you will position yourself online.

The Web site design should be based on the content, not the other way around. If you look into any successful Web site, its structure and information architecture likely entailed a good amount of planning and research.

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Peter Sena is the chief technical officer of Digital Surgeons ( Reach him via or (203) 672-6201.

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  • by Kh.Mohsin Tue Nov 25, 2008 via web

    Very nice and decent article,i have been looking for information like this,I am waiting for part 2 ,expecting more in-depth information.
    Also looking for more recommendations on this topic.

    My Blog:

  • by Paul Wright Fri Feb 6, 2009 via web

    This is great information, I am giving our company's site a makeover (I am not a web designer by any means) and during the process I have researched this topic. This is the first article I have come across that really addresses the isue that even a layman can understand.

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