No doubt about it, buzzwords—from viral to meme to mashup to social media itself—abound. As Hugh Macleod joked in a recent Twitter post, "Pretty soon we'll have 'Social' prefixing everything: Social Marketing, Social Communicating, Social Cornflakes."
Yet, despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a bit of ambivalence, fear, and sometimes outright hostility directed toward social media by CMOs, CEOs, and CFOs.
All of this leads to the dreaded "we just want to stick our toe in the water, and see what this stuff is all about" and "we want to do a small, low-budget social media project and track the ROI."
Danger, Will Robinson!! Danger, Will Robinson!!!
Social media isn't a one-shot deal
Social media isn't a technique, a short-term project, an experiment, an event, a one-shot deal, or a quick fix. It's not something you throw money at, and using it doesn't guarantee sales or influence.
Social media is a set of tools that can help you make your company or your products or your services what people recommend to other people who trust their judgment.
Those tools provide absolutely anyone to establish credibility and gain trust. And the information, good or bad, that's created and shared with those tools stays in search engines forever.
Take the first step (it's free).
You may also like:
- Let Stories Do the Heavy Lifting: StoryLeader Creator Chris Brogan on Marketing Smarts [Podcast]
- When Marketing Enters the Boardroom, How Can Agencies and Clients Respond?
- The Rise of Experiential Marketing: Beyond a Buzzword
- The State of B2B Account-Based Marketing
- Marketing 404 Errors: Six Marketing Stars Open Up About Their Mistakes (and What They Learned From Them) [Podcast]