Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation

by Yael K. Penn

Published on June 2, 2009

Tags: Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics

Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects.

Though organic list growth may take time and effort, you will definitely see a high return on your investment.

Consider the following techniques to acquire new leads and grow your list with success.

1. Determine your ideal leads and how you reach them

Create a profile for your best customers. Include things such as age, gender, hobbies, job function, how they shop (online or at stores), where they shop, what they read, which websites they visit, etc.

2. Analyze your competition

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Yael K. Penn is the founder and principal of Imagine 360 (www.i360m.com), an integrated marketing communications agency based in New York City.

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