You can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But it can be difficult to figure out which among the more than 1,300 and counting of those tools to use.
Here, we cover the "tried and true" favorites of some of the industry's most expert users.
Far and away the most popular tool among our Rock Stars is TweetDeck, a desktop control panel that simplifies many of Twitter's functionalities so that you can optimize your time:
- Guy Kawasaki @GuyKawasaki "Cleanest interface, love that I can set a default response account as well as favorite/unfavorite tweets."
- Mack Collier @MackCollier "TweetDeck helps me keep track of the people I am following. I can create multiple groups...based on common interests, location, clients, etc. And it's also very easy to keep up with Twitter chats by creating a new column for a particular search term...Then I just follow the [term's] tweets in the new column! Very easy and efficient. And they've now added the ability to follow and unfollow anyone straight from the client, as well as favorite their tweet, send updates to Facebook, etc."
- Beth Kanter @kanter "I use TweetDeck on my laptop and home computer because of the groups function. I like to look at tweets by groups of friends from different perspectives. This helps me get a sense of what's happening across my network."
- C.C. Chapman @cc_chapman "Tweetdeck is a tool I can't live without. The group feature allows me to focus on the people I really must pay attention to online...it is what makes Twitter useful for me. When I'm at a conference I love it because of the search capability that allows me to get everything tagged with the conference hashtag in one column that I can check in on whenever needed. I also have Tweetdeck on my iPhone and that works great when I need to read what my friends are up to. The groups sync between computers and the iPhone so it is the same no matter where I am."
- Amber Naslund @AmberCadabra "I do most of my responding from TweetDeck, and I'm often conducting several different searches at a time to tap into particular conversations and see what's going on around the Twittersphere."
CoTweet is the preferred choice for those with multiple users or accounts. It allows you to schedule future tweets, assign tweets for follow-up, track links, and monitor trends.
- Darren Rowse @ProBlogger "A Web-based client that I've found more and more useful the more active I am on Twitter with multiple accounts. I also love the advanced scheduling of Tweets that it allows."
- David Armano @Armano "The way it allows you to manage accounts and assign tasks is effective and fairly straightforward given how complex it could potentially be."
- Beth Kanter @kanter "I use CoTweet when I'm in the office and on the IT system. The main reason is that it doesn't require installing a client and that keeps IT happy! And while I use it for just my account, I love the feature where I can make annotations about the folks I'm talking to on Twitter."
Another desktop client used by both Laura Fitton @Pistachio and Mari Smith @MariSmith is Twhirl, which is based on Adobe AIR and incorporates many features, including search, multimedia posts, and multiple account management. "I love the small amount of real estate it takes up on my desktop, the ease of looking up users, saved searches, and I especially love that users' real name are displayed," said Smith.
For those who want search capabilities without any downloads, there's Twitter Search, which in addition to search allows you to subscribe to an RSS feed for any query.
- Ann Handley @MarketingProfs "Twitter Search helps me monitor for mentions of "MarketingProfs" or "Marketing Profs" (with a space between the words). It's important for brands to monitor alternative spellings of their name. Twitter Search aggregates responses to or about MarketingProfs, so I can respond when anyone is talking to me or about me or about MarketingProfs. It's easy to use, I can access it anywhere, and I don't have to download anything cumbersome."
- Amber Naslund @AmberCadabra Twitter Search "by far...the most powerful bit about Twitter for those serious about using it for community building. I love that [search] is built into TweetDeck, but I often jump over to Twitter Search to do a quick lookup for fast-moving hashtags or other thoughts I'm seeing pop up in the stream."