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Five Reasons to Change Your Registration Page (and Boost Conversions)

by Amy Gesenhues  |  
April 7, 2009

If you want to improve your online conversion rates, you may need to reconsider your registration page.

Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there are certain rules you should follow.

Here are five quick reasons to change your registration page to keep conversions at a maximum.

1. You have too much clutter on your registration page

Prospects do not want to mess with "busy" sites when completing registration forms. If your registration page contains too much content, numerous links, or too many graphics, clean it up. The more white space, the better.

2. You are asking for too much information

If you limit the amount of information you request, the likelihood increases that you will pull more registrations. What is the minimum amount of information you need? Name? Email address? Title?

Most likely, the registration is occurring at the beginning stages of the sales cycle. It may therefore be in your best interest to request only the information needed to start the conversation.

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Amy Gesenhues is the Director of Marketing for Autodemo LLC (, a developer of software and Web site demos. She can be reached at

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