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Top Five Rules for Creating a Successful Video Blog for Business

by Brent Altomare  |  
January 27, 2009

What first started out as a consumer phenomenon has turned into a growing corporate trend: Blogs now provide opportunities for organizations to interact and share their stories and thoughts online. As of 2007, there were a reported 100 million blogs; and as of July 2008, some 15 percent of Fortune 500 companies maintained one.

Accordingly, many marketers are now wondering how to create even more dynamic content and "stickiness" through this medium. Meanwhile, that next level of intimacy has already started to emerge—via video blogs, or vlogs.

Vlogs provide companies a way to foster a greater connection with their visitors when words tend to fail. These outlets offer an opportunity for customers to put faces, voices, and personality to the content. More importantly, vlogs are successful marketing tools that can increase online traffic and repeat business while also raising brand awareness and affinity even more so than text blogs.

Some companies looking to take the online video plunge may feel that doing so is too expense or time consuming. In fact, organizations of all shapes and sizes can launch a vlog for very little cost, because the quality of personal video production equipment has increased significantly over the past several years without a similar rise in prices. Some may also look toward outside firms for help.

Regardless of how a company goes about it, here are five rules that should be followed in order to create a successful vlog.

1. Be Honest

Business leaders are expected to uphold the highest level of integrity. Any type of posting or claim that a company makes in a vlog must be accurate; once it's posted, there's no turning back.

Be certain that the information conveyed won't cause harm to the organization's reputation afterward. Once lies are uncovered, it's difficult to recover. Should an accidental error in fact surface on a vlog posting, it is imperative to address it immediately.

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Brent Altomare is owner and executive producer of Groovy Like A Movie (, a multi-media production company in San Diego. Reach Brent via

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  • by Steve McNamara Wed Jan 28, 2009 via web

    Hi Brent:

    Any advice about softwre / blogware to support the video?


  • by MLDina Wed Jan 28, 2009 via web

    It's great to see more response to vlogging. MLTV is our blog- it may not be a traditional 'blog', but it's our site provide updates about our company, industry news, and an inside look at our culture. Video is definitely the way of the future, if not the current. Good luck to all the new and current vloggers out there!

  • by Hooch1099 Mon Feb 2, 2009 via web

    This is wonderful, I've been trying to get this going for a company that really is behind the times when it comes to how businesses need to market them selves today. Changing the mind set of prehistoric thinkers is quite a task, thanks for your post.

  • by Dirk shaw Mon Feb 2, 2009 via web

    What are your thoughts on video quality. I will be working on this for my company and wanted to know if you had ideas on the right balance of over produced versus under produced?

  • by Tom Thu Feb 5, 2009 via web

    In terms of Consistency in posting no vlog's, is it better to get into a habit of posting once a month if you know that you will not often be able to post more than 1 per month or is it better to post that additional vlog when you can and throw off the norm? Also, is better to develop a set day for when you post your vlog or just throw them up when ever they are done?

  • by ioffersearch001 Thu Mar 5, 2009 via web

    This is a good one for the video bloggers and for the people who are in the basic to create a video blog. Also you can get into a new world of creating the blog from the following url:

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