FAQ Topic: Marketing Analysis

Question:What's the difference between a product attribute and a product benefit?
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Question:What is a "customer segment?"
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Question:How can I predict how my competition will react to my terrific new product?
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Question:Is it a good idea to position a new product in a brand new category.
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Question:Is the so-called "first-mover advantage" always an advantage?
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Question:How do I decide which customers to go after?
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Question:Why aren't our customers using our wonderful new technology?
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Question:How do I determine the size of my market?
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Question:Where can I find a one-sheeter on how to develop a S.W.O.T. analysis.
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Question:How do I gain new customers and keep my existing ones?
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Question:I have a very limited budget, but my marketing organization needs an overhaul. What can be done?
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Question:I've got a new marketing initiative underway--how do I best prepare for its success?
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