How do I determine the size of my market?
| Answer: Briefly, there are a number of techniques to do this. These include Decompose and Build Up, the Chain Ratio method, the Market Buildup method, and the Market Factor Index Method.
This is a big question that we answer in more depth in How to Determine the Size of Your Market Part I and Part II. |
More resources related to Marketing Analysis
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ArticleSegmentation is supposed to be the cornerstone of CRM. The problem is...it doesn't go far enough.
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Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.
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