Just what should marketing research look like?
| Answer: Marketing research for a start up (or for any company really) should look like this: 1. Overall view of the market (this used to be a long story about how big the internet is, but probably is useless these days because everyone knows that). 2. Segmentation of the market and determination of which segment you are targeting. Indication of growth rate of the market segment. 3. Detailed evaluation of the competition for the segment you are targeting. Detailed understanding of the start-up's capability of beating the competition in this segment. 4. Detailed understanding of how the start-up will grow in terms of new segments or new services or products of the targeted segment. Numbers for each of these subjects make the case stronger, but often firms use analogies (make sure the analogy is good) to make their point. |
More resources related to Business Plans
-
Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.
-
It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds of pages or just a few. Whatever the volume, however, it needs to contain at least the following five elements.
-
A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with customers. Learn how to keep the magic alive and how to get results.
-
A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where to save money, and what is not worth the team's time.
-
The End of Prestalgia
ArticleThe future has arrived. Dot-com mania, driven by prestalgia, was the sizzle. What will be the steak?
-
Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they plan to increase marketing budgets in 2009, and 43% say they plan to maintain current levels.
-
Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released 2010 Marketing Trends Survey by StrongMail Systems.
-
Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. But many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require several elements to be effective.
-
"Marketing response modeling" is specifically designed to tell you which half of your ad budget is working, and which is not.
-
Many people are bullish about growth prospects now that the Great Financial Crisis seems largely behind us. But a lack of planning and preparedness will sink many of ambitions to start a business. These four questions can help structure your thinking before you make some important decisions.
-
Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it also requires a certain amount of know-how.
-
With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile marketing in 2012, up from the 12.6% who said so a year earlier, according to a report by Ad-ology Research.
-
More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail.
-
hat’s more important than everyone in a company sharing the same "Big Picture," the same strategic vision?
-
Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest.
-
Sure you hear pronouncements and predictions about dot-com failures every day. But from the people who actually design them? Well, this webmaster's willing to talk.
-
If you're passionate about something and you have an idea that just won't go away, now is the time to explore it and to make something remarkable happen. Here are seven key steps you can take to ensure your great idea becomes a success.
-
#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week
InfographicInstagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more!
-
This week, the SWOT Team answers: How do you get around a CEO who's a roadblock to marketing? Read its best advice.
-
Your website often makes your brand's very first impression. To make sure it's a good one, conduct a thorough brand audit. Here's how.
