Question:Effective advertising for brands depends on what 3 key factors?

Answer:The ad must be relevant, engaging, and motiviating. But brands must listen to customers as well as communicating messages that cover those three factors in order to truly be successful. It is necessary to give customers a stake in the brand by letting them tell you what is important to them, why your brand is good and how it can be improved.

For more, see The Listening Brand