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Question:How do I measure my marketing, especially considering I don't have a large budget?

Answer:It is critical to look at the numbers. Without quantifiable measures it is impossible to guage success. Here are some basic steps to get you going:

* Define clear measurable market impact goals.

­ * Estimate the expected and desired market impact of each activity (some activities may have more than one type of market impact).

­ * Prioritize your budget based on estimated results and cost per market impact.

­ * Diligently measure whatever you can. Direct all traffic to your website and use separate landing pages and tracking codes for each activity and source of market impact.

­ * Estimate whatever you cannot measure directly; imperfect measurements are still better than no measurement at all.

For more detail, see How to Measure Your Marketing


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