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Question:I have a very limited budget, but my marketing organization needs an overhaul. What can be done?

Answer:Here are five basic low- or no-cost initiatives you can pursue to shore up your marketing organization:

1. Adjust your business network
2. Build relationships with the media
3. Maintain your house list (your list of prospects and customers)
4. Use your house list--and share it
5. Creat a (real) email newsletter

For specifics on each of these initiatives, and how do undertake them, please see Ten Fundamentals that Matter More than a Big Budget


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