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Question:What is an e-mail communications program, and how do I set up one?

Answer:Starting an e-mail program is one of the easiest ways to increase sales, customer satisfaction and brand recognition. A program is a regularly scheduled, reoccurring e-mail campaign, such as an e-newsletter or a weekly sale announcement. Program marketing differs from campaign marketing because campaign marketing occurs sporadically, on any topic that happens to arise. E-mail programs are effective in building a brand and sales because they establish constant, expected communications with recipients.

MarketingProfs.com contributor Michael Pridemore shares all the secrets with you in a wonderful article that you can find in our archives.
Read the whole article here!


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