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Question:What is a brand?

Answer:This is a concept that is confusing to many people. Here is a straightforward and simple but accurate definition:

A brand is simply a set of associations

That is linked to a product or company name
That resides in consumers' memory
That help them understand
What the brand or company is
Why it is potentially relevant to them
How it is different or similar to other products made by the firm
How it is similar or different from competitor's products

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