It's been said that perhaps the best thing about social media is that it gives everyone a voice. It's also been said that perhaps the worst thing about social media is that it gives everyone a voice.

There are literally hundreds of millions of blogs on the Internet, which means a lot more interesting and informative content. But that also means it's often harder to find, requiring better filters.

Enter Alltop, a website co-created by Will Mayall, Kathryn Henkens, and Guy Kawasaki in early 2008. Alltop aggregates and organizes content from around the Internet and wants to be known as an "online magazine rack" for users. And it serves well as such.

In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. If you want to find out about the top news in the public relations industry, for example, Alltop has a page that pulls PR content from the top sites and bloggers, so that the most relevant and valuable information is at your fingertips.

Alltop can be an invaluable tool for marketers. This article shares eight ways that they can benefit from using Alltop.

1. Stay on top of the news in your industry

Interested in what's happening in the financial world? Go to and see the latest news from all the top sources on the Internet.

It gives you instant access to what's happening and helps you identify which events and topics are garnering the most attention.

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image of Mack Collier

Mack Collier is a social-media strategist based in Alabama. He helps companies build programs and initiatives that let them better connect with their customers and advocates. His podcast, The Fan-Damn-Tastic Marketing Show, discusses ways that brands can turn customers into fans. His first book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans, was published in April 2013 by McGraw-Hill.

Twitter: @MackCollier

LinkedIn: Mack Collier