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22 Cheap or Free Web Usability Tools, Part 2

by Craig Tomlin  |  
November 10, 2009
  |  4,263 views

In part 1 of this series, we defined usability testing and testing tools; provided an example of how usability testing can improve a website (by adding $300 million per year in incremental sales); and reviewed the first six low-cost or no-cost usability tools.

To quickly recap: You can increase your website's conversion rates and improve your sales by conducting usability testing to find and fix the places where your customers are abandoning your site.

By incorporating usability testing before, during, or after development, you can achieve significant gains.

The first in this series of articles discussed the following six tools:

  1. A piece of paper and a pencil
  2. Concept Feedback
  3. Chalkmark
  4. ClickHeat
  5. ClickTale
  6. Clixpy

In this article, I will briefly review the next five tools (in alphabetical order), starting with No. 7, Crazyegg.

7. Crazy Egg


Crazy Egg is a click-tracking usability tool that displays page-click data via overlays, lists, heatmaps, and a unique feature called Confetti. Crazy Egg works by providing JavaScript code that must be placed on each page you wish to test. That can be problematic for larger sites with hundreds or thousands of pages, but it works fine for smaller sites.

Crazy Egg provides real-time reporting based on several data points, including click location, referrers, search terms, operating system, browser type, and more. Crazy Egg gives researchers the ability to share results with others via customized read-only reports with restricted access (on Crazy Egg servers). Report data can be downloaded and used in Excel or related spreadsheet programs.


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Craig Tomlin is a freelance usability consultant and one of only 2,000 Certified Usability Analysts in the world. He blogs about usability at www.usefulusability.com and was named one of the Top 10 must-follow usability experts by Mashable. Reach him via wcraigtomlin@gmail.com or Twitter (www.twitter.com/ctomlin).

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  • by Elizabeth Thu Nov 12, 2009 via web

    I'm stumped - if the first part had 6 tools, and this had 5, how did you get to 22 tools?

  • by Craig Thu Nov 12, 2009 via web

    Hi Elizabeth,

    This is part 2 of a 4 part series...

    "In this article, I will briefly review the next five tools (in alphabetical order), starting with No. 7, Crazyegg."

  • by Amanda McNeill Thu Nov 12, 2009 via web

    Great list!

    You may like this article from Web Site Magazine that reviews usability tools http://bit.ly/32mqlQ

    I am affiliated with http://www.usertesting.com but the article covers several other tools as well (including some mentioned above).

    Amanda

  • by Pam Fri Nov 13, 2009 via web

    Sorry to sound judgemental because the tools are helpful and much appreciated resources. However, I hesitate to give a thumbs-up to the 'usability' of the format of this series.

    Surely a usability consultant could find a better way to organize and dessimate information about, well, usability. Ideally, best practices on this site would extend not only to external resources, but also to the articles themselves. Many, if not most posted, do.

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