10 Tips for Using LinkedIn to Generate Leads

by Brian Carroll

Published on December 29, 2009

Tags: Lead Generation, LinkedIn, Marketing Tips, Personal Branding, User-Generated Content

You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking to build relationships with prospects.

But if you're looking for an easy lead source, you won't find it here. After using LinkedIn to build my own discussion groups, I've discovered that using it as a lead generator can be a simple process—if you're willing to invest a little time sharing your expertise and thought leadership.

Here are some ways to make the most of LinkedIn for lead generation.

1. Create a polished and personally branded profile on LinkedIn

If you haven't already, spend some time perfecting your profile to clarify what you do and what your strengths are.

Your profile should be compelling. The headline will automatically be displayed as the last job you've had, unless you change it manually.

Read the Full Article

PRO Membership is required to access this how-to marketing article. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial »
Learn more about PRO Membership »

Brian Carroll is CEO of InTouch (startwithalead.com) and author of Lead Generation for the Complex Sale (McGraw-Hill). Reach him via bcarroll@startwithalead.com or his blog (blog.startwithalead.com).

NOTE: MarketingProfs does not allow its content to be lifted wholesale and republished elsewhere without a licensing agreement. For more information on copyright and licensing, see here.

Rate this

Overall rating

2 rating(s)

Comments

by Angela Hill, INCITRIO Tue Dec 29, 2009 via web
The best feature I've found on Linkedin is the Advanced Search where I can select the title, company size and location for prospective client lead generation. Pair that with InMail and now you can contact them directly without a referral. I always get a response and it's a great way to do your due diligence when researching your target audience or targeting a specific company.
by Jenna Beck, Accenture Mon Jan 4, 2010 via web
I have used Linkedin to conduct surveys. I got many responses and found it is a great way to engage people. Thanks for the tips!
Jenna