Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

The Top Five Ways to Attract and Keep Customers in Any Economy

by Barry Densa  |  
January 12, 2010

I have a friend in Florida who owns six Subway franchises.

He's rolling in dough, whole wheat, and greenbacks.

He loves the recession. He's remodeling his house (stimulating at least one South Florida contractor to keep swinging a hammer).

Dollar stores are also doing business like gangbusters.

The healthcare industry is thriving, too, but it's in a world of its own (as long as there's no cure for sickness and aging).

Supermarkets are packed. People are cooking, not dining out in restaurants.

In fact, those selling a staple of life, or offering a low-ticket product or service, are just happier than a pig in... you know what.

For the rest of us...

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Barry A. Densa is a freelance marketing and sales copywriter at Writing With Personality. For more, visit his blog Marketing Wit & Wisdom.

Rate this  

Overall rating

  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
3 rating(s)

Add a Comment


  • by robert Tue Jan 12, 2010 via web

    looks like an excerpt from dr joe vitale's book 'buying trances', but without a credit...

  • by Tim Tue Jan 12, 2010 via web

    This type of article serves no purpose and adds no value for the reader. Nothing here is actionable. It's simply an aggregation of cliches. This is a classic "Top 5 Ways..." piece that offers a juicy title to get people to click on it (and if it's an ad, enter their information) and then offer the reader something he probably compiled during his 10-minute lunch break.

    A thoughtful article would have used real-life examples, anecdotes, concrete advice that can be implemented. All this "make their dreams come true" absurdity offers nothing, leaving the reader feel duped for reading it.

    I'm very surprised Marketing Profs chose to publish, as their content is usually good.

  • by Carter Tue Jan 12, 2010 via web


  • by Marcy Wed Jan 13, 2010 via web

    I liked it, it may have been fluffy or something obvious, but its always good to hear again.

  • by Sylvie Sun Jan 17, 2010 via web

    Great title but useless content. You guys are usually more pragmatic.

  • by Tegan Sun Jan 17, 2010 via web

    Another one to add to the Top 5 would be to 'Not waste their time.". I found the article was , whilst good as a reminder of that which we already know, did not provide the value that i was hoping i would receive by reading the Marketing Prof e-newsletter.

  • by Mayra Wed Feb 24, 2010 via web


  • by LIFT Sun Feb 28, 2010 via web


    Nothing to sink your teeth into.

  • by rockyj Tue Mar 2, 2010 via web

    Yes, there could be more meat to digest in your article Barry. I'm sure there is a time and place for that meat to be added to another article. Thanks for the reminder of the state of mind that many of our customers are in today.
    Healthy relationships all begin with understanding. Peace!

  • by Jeff Ogden Fri Mar 12, 2010 via web

    I'm not one to cast aspersions on an article, but I found it interested as a "we feel your pain" approach. But I side on making a difference for them, nurturing them, tracking their behaviors thought lead scoring, publishing great content and more.

    Businesses need to improve the way they engage prospective buyers. Spouting product specs and company jargon does not cut it anymore. New approaches are needed.

    Jeff Ogden, President
    Find New Customers "Lead Generation Made Simple"

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!