The Top Five Ways to Attract and Keep Customers in Any Economy
Published on January 12, 2010
I have a friend in Florida who owns six Subway franchises.
He's rolling in dough, whole wheat, and greenbacks.
He loves the recession. He's remodeling his house (stimulating at least one South Florida contractor to keep swinging a hammer).
Dollar stores are also doing business like gangbusters.
The healthcare industry is thriving, too, but it's in a world of its own (as long as there's no cure for sickness and aging).
Supermarkets are packed. People are cooking, not dining out in restaurants.
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Barry A. Densa is a freelance marketing and sales copywriter at Writing With Personality. For more, visit his blog Marketing Wit & Wisdom.
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Comments
looks like an excerpt from dr joe vitale's book 'buying trances', but without a credit...
This type of article serves no purpose and adds no value for the reader. Nothing here is actionable. It's simply an aggregation of cliches. This is a classic "Top 5 Ways..." piece that offers a juicy title to get people to click on it (and if it's an ad, enter their information) and then offer the reader something he probably compiled during his 10-minute lunch break.
A thoughtful article would have used real-life examples, anecdotes, concrete advice that can be implemented. All this "make their dreams come true" absurdity offers nothing, leaving the reader feel duped for reading it.
I'm very surprised Marketing Profs chose to publish, as their content is usually good.
Useless.
I liked it, it may have been fluffy or something obvious, but its always good to hear again.
Great title but useless content. You guys are usually more pragmatic.
Another one to add to the Top 5 would be to 'Not waste their time.". I found the article was , whilst good as a reminder of that which we already know, did not provide the value that i was hoping i would receive by reading the Marketing Prof e-newsletter.
ditto!!
DITTO!!!
Nothing to sink your teeth into.
Yes, there could be more meat to digest in your article Barry. I'm sure there is a time and place for that meat to be added to another article. Thanks for the reminder of the state of mind that many of our customers are in today.
Healthy relationships all begin with understanding. Peace!
I'm not one to cast aspersions on an article, but I found it interested as a "we feel your pain" approach. But I side on making a difference for them, nurturing them, tracking their behaviors thought lead scoring, publishing great content and more.
Businesses need to improve the way they engage prospective buyers. Spouting product specs and company jargon does not cut it anymore. New approaches are needed.
Jeff Ogden, President
Find New Customers "Lead Generation Made Simple"
http://www.findnewcustomers.net