I have a friend in Florida who owns six Subway franchises.

He's rolling in dough, whole wheat, and greenbacks.

He loves the recession. He's remodeling his house (stimulating at least one South Florida contractor to keep swinging a hammer).

Dollar stores are also doing business like gangbusters.

The healthcare industry is thriving, too, but it's in a world of its own (as long as there's no cure for sickness and aging).

Supermarkets are packed. People are cooking, not dining out in restaurants.

In fact, those selling a staple of life, or offering a low-ticket product or service, are just happier than a pig in... you know what.

For the rest of us...

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Barry A. Densa is a freelance marketing and sales copywriter at Writing With Personality. For more, visit his blog Marketing Wit & Wisdom.