We are facing economic challenges the likes of which many of us have not experienced before.
News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and much uncertainty.
The primary result of that combined gloom-and-doom assault has rendered many businesses paralyzed from a sense of fear about the present and the future. Such paralysis has slowed the progress of even the most (formerly) dynamic of companies to a crawl.
Economists are left scratching their heads, and many marketing departments seem more preoccupied with preserving jobs than with re-establishing momentum.
As professionals, how do we break away from this stagnation and take advantage of opportunities to grow our business?
1. Understand the terrain
Wikipedia defines trench warfare as "a form of warfare where both combatants have fortified positions and fighting lines are static." The key word is "static."
By recognizing and accepting that businesses have hunkered down and that the static lines in our economy are likely to remain for the foreseeable future, you can begin to develop a path that will enable your business to move forward.