We are facing economic challenges the likes of which many of us have not experienced before.
News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and much uncertainty.
The primary result of that combined gloom-and-doom assault has rendered many businesses paralyzed from a sense of fear about the present and the future. Such paralysis has slowed the progress of even the most (formerly) dynamic of companies to a crawl.
Economists are left scratching their heads, and many marketing departments seem more preoccupied with preserving jobs than with re-establishing momentum.
As professionals, how do we break away from this stagnation and take advantage of opportunities to grow our business?
1. Understand the terrain