Are you facing increasing pressure from your leadership team to justify your marketing decisions?

Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

Very few marketers would suggest that data is not essential to being more effective. And most organizations are not lacking data. Data is everywhere.

The real challenge is gathering, extracting, analyzing, and presenting data to drive decision-making and action.

Data-Driven Marketing Culture

Marketing organizations that leverage data to maximize their efforts and optimize their marketing investments are considered data-driven cultures.

Data-driven marketing organizations are able to act and react in a more agile manner, successfully attaining business goals and maximizing their efforts and marketing investments. Such organizations embrace data and have an analysis-action-oriented company culture.

Making Decisions Based on Data

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ABOUT THE AUTHOR
image of Laura Patterson

Laura Patterson is president and founder of VisionEdge Marketing. For 20+ years, she has been helping CEOs and marketing executives at companies such as Cisco, Elsevier, ING, Intel, Kennametal, and Southwest Airlines prove and improve the value of marketing. Her most recent book is Metrics in Action: Creating a Performance-Driven Marketing Organization.

Twitter: @LauraVEM