When marketers evaluate all the digital communication channels at their disposal, they're faced with a rich array of choices, including the latest in social-media and mobile marketing.
Social-media marketing includes participation on social-networking websites, such as Facebook, LinkedIn, and MySpace; video- and photo-sharing websites, including YouTube and Flickr; blogging; microblogging (e.g., Twitter); podcasts; forums; product reviews, such as those on Amazon; and social-bookmarking websites.
Like email marketing, those channels help companies disseminate information to large audiences rapidly and cost-effectively.
Omniture and The CMO Club conducted a Digital Marketing Survey in May of 2009, asking 102 CMOs to rate the relative effectiveness of digital-marketing media.
Most respondents, 78%, found email marketing most effective, while 33% had success with online communities and blogs.
Most online consumers engage with a variety of online communications and activities, and they have different preferences and tastes. The Digital Marketing Survey and others underscore the importance of including a full range of interactive- and mobile-marketing vehicles in your digital-marketing campaigns.
Today's businesses should be using complementary media—email, social networks, and mobile—to most effectively connect and communicate with their current and prospective customers.
Networking With Customers
Take the first step (it's free).
You may also like:
- 2020 CMO Predictions From Marketing Influencers [Infographic]
- How Small Businesses Can Hit a Home Run This Holiday Shopping Season
- The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)
- Customer Analytics and Data Privacy Laws: On a Collision Course?
- Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue