This year will be another year of key strategic and tactical decisions for marketers. With flat or reduced budgets, marketers will once again have to determine where to invest for the best return.
So if you want to get the most juice for the squeeze for your marketing dollar in 2010, here are five things you must do:
1. Invest in Digital Media That Optimize Customer Engagement
Use search to attract customers to your website
The No. 1 tactic for attracting prospective customers to your website is search. Using pay-per-click (PPC), or paid search, in combination with search-engine optimization (SEO), or natural search, to attract visitors to your website or landing page is vital if you want to make your site a magnet for potential customers.
To maximize search return on investment, test various keywords and phrases with paid search to determine which drive the most traffic. Then, incorporate those keywords and phrases into your website and blog content. The result will be higher rankings for your site in search results.
Design your website to engage visitors
Research has found that 9 out of 10 website visitors leave without ever identifying themselves. That's because the majority of websites are not designed to serve the visitor and invite that visitor to become an email subscriber.