I started my personal-branding business, Reach, almost a decade ago—long before Facebook, blogs, and Twitter existed. In that Web 1.0 world, personal branding focused on real-world activities, such as public speaking and publishing books.
A lot has changed in the world of personal branding since then, but the core principles remain the same.
Thanks to the ubiquity of Web 2.0 tools, it's now easy to increase your visibility—but to what end?
As with all corporate-branding plans, your personal-branding activities need to be part of a well-conceived strategy, but one that will help you not only achieve your goals but also increase your professional fulfillment.
As I watch people build their personal brands on the World Wide Web, I see a lot of personal-branding disasters—efforts that diminish brand value rather than increase it.
Here are the nine personal-branding mistakes I saw continually repeated in 2009. Avoid them so you can build a powerful and compelling brand that increases your brand equity.