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7 Key Steps to Turning Your Big Idea Into a Big Success

by Mike Sprouse  |  
May 4, 2010

Whatever your discipline or the industry in which you work, you have likely thought of a truly innovative idea at some point in your career.

Rather than putting that idea into practice and creating something memorable or valuable, however, you may have let it sit on the sidelines for a while, or thought it wasn't all that great or that you would wait for the next big opportunity. Hey, it's happened to all of us.

But guess what? The next big idea or opportunity likely isn't going to just present itself to you. If you are one of the lucky .0001% of the business population who actually is sitting on the next big idea, congratulations! We look forward to hearing about it.

But if you're among the rest of us, understand that there are a lot of really good, somewhat-smaller ideas that never get put to use.

(A good analogy: There are very few home runs to be had. But there are a lot of doubles. And, sometimes, what you think may be just a double can turn into an inside-the-park home run.)

I'm not advocating that you abandon the search for a big idea; rather, I'm advising that you think of the potentially great ideas you have had in your career and then consider why you passed on them.

Take Control of Your Ideas Today

The ability to make something remarkable happen with your big, innovative ideas is invigorating—and, more important, very possible.

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Mike Sprouse is the chief marketing officer of Epic Advertising (

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  • by Don Don Wed May 5, 2010 via web

    It would likely work and that's that path I took and beyond it if you don't have an Organized Powerful ENEMY and if your business is not an online one. It would be Hard for you to believe what I'm saying...

  • by owu Sat May 15, 2010 via web

    Anyone can improve his/her marketing reaching value by allowing other to followsuit under multilevel marketing scheme and good practical demostration act

  • by Danesh Tue May 18, 2010 via web

    I'm from India and what you said is true,but what do you do if someone is lazy,lethargic and doesn't have the drive though he may have great idea and is passionate about the idea.

  • by Naaim Wed Dec 8, 2010 via web

    Well , Dinesh. I would say Good Luck to such a person. Cux that's all he will get.

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