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It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience.

Yet differentiation is key to your success.

How do you cut through the clutter and get people interested in who you are and what you have to offer?

One effective option is video, which is why in my personal branding's top 10 trends for 2010, I chose video as the No.1 trend for this year.

Deliver a Complete Communication

The challenge with written bios and other online personal-branding content is that you have just words to convey your message. Yet words account for only 7% of a complete communication.

When you add body language and voice variation to the words, you are able to deliver a message that's more clear and compelling. When you can't be there in person, video provides the best opportunity to deliver a complete communication.

Video also allows you to express your personal brand—to communicate those personal-brand attributes that will get people interested in you.

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image of William Arruda

William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda