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Video—Personal Branding's Killer App

by William Arruda  |  
June 15, 2010

It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience.

Yet differentiation is key to your success.

How do you cut through the clutter and get people interested in who you are and what you have to offer?

One effective option is video, which is why in my personal branding's top 10 trends for 2010, I chose video as the No.1 trend for this year.

Deliver a Complete Communication

The challenge with written bios and other online personal-branding content is that you have just words to convey your message. Yet words account for only 7% of a complete communication.

When you add body language and voice variation to the words, you are able to deliver a message that's more clear and compelling. When you can't be there in person, video provides the best opportunity to deliver a complete communication.

Video also allows you to express your personal brand—to communicate those personal-brand attributes that will get people interested in you.

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William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda

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  • by Greg Ball Tue Jun 15, 2010 via web

    Hi William,
    This is an excellent article. One thing I'm happy you covered is the notion of producing a High Quality Video. Many folks try and take a shortcut and produce a video themselves with poor results.

    Would someone send a Fortune 500 a XEROX instead of a brochure to gain their business? Why would someone produce an amateur video and expect others to take them seriously? Poor quality = Poor quality. In other words if you send a prospect poor quality materials, they will perceive your company to be one that provides poor quality products or services.

    As a production company, we provide high quality video at competitive rates. This allows our clients to have a video product that they can have confidence sending to clients. Please feel free to check us out at:

    Keep up the great work William!

    Greg Ball, President
    Ball Media Innovations, Inc.
    (954) 432-1274 Office

  • by Gordon Martin Tue Jun 15, 2010 via web

    I couldn't agree more. Our company does S.E.M for small to medium size businesses. One of our frequent needs is a quality video on various subjects. There are times when a poorer quality may suit the objective but if you've ever seen the difference bringing a professional to the project achieves it's usually money well spent.

    Gordon Martin, President
    DropWizard Domains Inc.
    (604) 882-8200

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