Millions of people are connecting through social media, so it's no wonder that advertisers and marketers are hustling to get in on the action. In the past year, we've seen many brands step into this new world only to fail miserably.
After one analyzes many of the marketing flops on Twitter, the underlying issue becomes apparent: To be an effective marketer on Twitter, you must first stop thinking like one.
Marketing on Twitter requires a shift in your mindset. Twitter is all about simple conversations; you can't use press releases, marketing copy, or other one-way communication tactics and expect results.
Customers want interaction—with you and with each other. Tweeting is one-to-one, with the benefit of being in a public space where other customers may read your conversation and interact with each other on your behalf.
Below are seven tips for brands looking to grow or establish a Twitter presence.
1. Know the rules: Get to know your neighbors
It's important to remember that Twitter is a community and that every community has its own set of rules. Before you jump into the conversation, spend some time watching and learning. You'll find that most people are very friendly and supportive, but it's best to understand the ground rules first.
The easiest way to jump in is to ask for help. That may seem strange, as brands are used to being in the driver's seat, typically telling consumers what to do. You may think asking for advice makes your brand vulnerable, but the fact is it's one of the things that makes social media great.