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Four Social Media Tips for Small Businesses

by Peter Bingaman  |  
August 17, 2010
  |  5,058 views

Social media can be an effective marketing tool for small businesses. However, one size does not fit all.

It's important to remember that different businesses have different social media needs. Acquiring new customers may be a top priority for some, whereas others may want to use social media to solve customer issues or deepen customer relationships.

Regardless of the reason, social media can serve as an efficient, low-cost marketing tool for businesses seeking to generate measurable business results. Below are a few tips for putting social media to work for you.

1. Publicize your product or service

Social networking sites and microblogs are not merely for socializing. They can also help you get the word out about your product or services for free.


Create a full profile and use the right keywords to build your visibility in search engines and increase the likelihood that people will find you.

Daily interaction with others on social networks and on microblogs will help keep the pulse of your business going strong.

2. Create an custom online community


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Peter Bingaman is vice-president of small business services, Deluxe Corporation (www.deluxe.com).

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Comments

  • by Danny Tue Aug 17, 2010 via web

    An overall recap of how social network works. An useful article afterall.

  • by Dave Tue Nov 2, 2010 via web

    Making facebook or any other marketing tool work for you requires work on your part. Your content has to be robust, frequent and relevant. Don't be afraid to get your hands dirty, but also embrace paid tools, such as facebook ads. Thanks, Peter, for a great article from someone who works with small businesses every day. http://littlebigadguys.com

  • by john Thu Dec 30, 2010 via web

    Take advantage of social network marketing with this Facebook ebook
    and Twitter ebook discussing the latest social marketing tools and
    techniques

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