It's important to remember that different businesses have different social media needs. Acquiring new customers may be a top priority for some, whereas others may want to use social media to solve customer issues or deepen customer relationships.
Regardless of the reason, social media can serve as an efficient, low-cost marketing tool for businesses seeking to generate measurable business results. Below are a few tips for putting social media to work for you.
1. Publicize your product or service
Social networking sites and microblogs are not merely for socializing. They can also help you get the word out about your product or services for free.
Create a full profile and use the right keywords to build your visibility in search engines and increase the likelihood that people will find you.
Daily interaction with others on social networks and on microblogs will help keep the pulse of your business going strong.
2. Create an custom online community