Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!

by Debra Feldman  |  
August 31, 2010

Maybe a decade ago, job searching meant preparing a resume or filling out an application and then waiting to be called for an interview.

Global economics, the rise of social media, and revolutionary advances in technology have radically changed the employment marketplace and have put new demands on job seekers, requiring different initiatives and more active engagement with employers.

When a job search fails to progress, a candidate must look beyond mere resume content and the use of distribution channels to increase his chances for success.

This article discusses how to remove obstacles that may be blocking a swift, successful landing.

The focus is misplaced

Most job seekers start their job-search process with many of the same ineffective steps.

They include updating and sending their resume to their current contacts, uploading their resume to job boards and recruiter sites, applying to online openings, polishing and repolishing their elevator pitch (just in case), sprucing up their LinkedIn profile and photograph, deciding whether to Tweet or to have a personal presence on Facebook, and furiously adding more connections to their online social networks.

Notice how all those activities focus on the candidate and not the employer?

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Debra Feldman, executive talent agent, JobWhiz, networks purposefully on behalf of senior-level executives developing targeted new contacts that produce unadvertised job leads and build positive reputations. Follow her on Twitter and like to make inside connections.

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
2 rating(s)

Add a Comment


  • by Chris Hewitt Tue Aug 31, 2010 via web

    Nice post Debra and a highly relevant topic. I agree that many candidates take a very passive approach to their search. Doing so is, in reality, is merely a search for a 'job' and not the 'career' opportunity most candidates are seeking.

    As you stated, candidates generally focus on content...which is important, but we're missing a huge opportunity to treat a search like a marketing campaign. I have been doing a lot of hiring lately and found another simple use for social media in a career search. By simply using URL shorteners and including them on your resume, candidates can begin tracking your application (much like a marketing campaign).

    This is something EVERY candidate should be doing in order to be thoughtfully engaged in their search. You can read the full details in my blog post:

  • by Tanwir Alam Tue Aug 31, 2010 via web

    Good article, hits the bull-eye, doesn't beat around the bush. A must read for job-seekers.

  • by Gary Bahl Fri Sep 3, 2010 via web

    Very good and useful information. I forwarded to several friends who are also actively seeking new career opportunities. Thanks, Debra,

  • by Cress Terrell Tue Sep 7, 2010 via web

    Great post! I will be spreading this information to many people!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!