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This holiday season, there's a movement afoot to support the small business community.

Large retailers have always counted on Black Friday to turn their books from red to black and online retailers have Cyber Monday to cash in afterward.

And this year, American Express OPEN has launched Small Business Saturday (November 27) to help drive "shop till you drop" consumers to local small businesses. Check it out... you could easily get your hands on $100 of Facebook Ads credit.

Face it: as a small business, you probably won't be able to beat Wal-Mart or Best Buy low-price bargain HDTVs and Xbox Kinects Friday morning. But consider that big-box retailers typically don't have your service or expertise.

So how can a small business get the upper hand on these three monumental shopping days? I'll share nine solid marketing tips to help you cash in and remain highly competitive throughout the holiday season.

1. Differentiate your marketing

Understand that as the holiday shopping season goes full throttle, so do the marketing messages prospects receive. Make your message clear, understandable, and to the point. That means shorter emails, fewer emails, and emails that are more effective.

Add a complimentary channel to your mix by marketing a special offer via postcard. It's different from email and results in a favorable response from your contacts.

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image of Joe Manna

Joe Manna is senior content strategist for Infusionsoft, provider of sales and marketing software for small business. He oversees corporate blog strategy, blogger relations, and Web analytics, in addition to contributing to the Infusionsoft blog.

Twitter: @joemanna

LinkedIn: Joseph Manna